The Drama of Pro Paddle Testing with Tom Barnes from Selkirk (Part 4)

 

Pickleball Studio Podcast - Part 4
Tom Barnes on PIMA's Vision and Industry Future

A deep dive into the proposed Pickleball Industry Manufacturers Association's ethics, goals, and collaborative vision for the sport's future

In this final segment of the interview, Tom Barnes from Selkirk discusses the formation of PIMA (Pickleball Industry Manufacturers Association), its code of ethics, and the long-term vision for pickleball's growth and development. He emphasizes the importance of manufacturer collaboration and industry-wide standards to ensure the sport's sustainable future.

[1:27:10] PIMA's Initial Formation and Code of Ethics

Q: What are the immediate priorities for PIMA when it forms in January?

A: The first priority is establishing a strong code of ethics. PIMA's purpose is to uphold the integrity and advancement of both the sport and the pickleball equipment industry. We're focused on several key principles:

1. Fair competition based on merit and effort
2. Product quality and safety standards
3. Transparency in consumer communications
4. Innovation that benefits the sport
5. Industry-wide collaboration

Q: How will PIMA enforce these principles?

A: We want to encourage and provide resources first, rather than being purely punitive. However, if companies consistently violate standards or act unethically, PIMA will have mechanisms to address these issues through collective action and working with governing bodies.

Summary: PIMA's initial formation focuses on establishing clear ethical guidelines and standards for the industry, with an emphasis on collaborative improvement rather than punitive measures.

[1:49:39] Building the Future Together

Q: What's your vision for manufacturer collaboration in pickleball's future?

A: We need manufacturers to work together on several fronts:

• Sharing resources for manufacturing and supply chain improvements
• Collaborative research on player safety and equipment innovation
• Standardizing certification processes
• Supporting international growth thoughtfully
• Working toward Olympic inclusion as a long-term goal

Q: What's your call to action for manufacturers?

A: If you're creating value in the sport and producing pickleball equipment, reach out and get involved with PIMA. We're only one or two degrees of separation apart in this industry, and we need to work together to build the sport's future.

Summary: The focus is on unified industry growth through manufacturer collaboration, with an emphasis on long-term sustainability and development of the sport.

Final Summary

Tom Barnes presents a comprehensive vision for PIMA and the pickleball industry's future, emphasizing the critical importance of manufacturer collaboration and ethical standards. The discussion highlights several key themes:

1. Industry Governance: The need for clear ethical guidelines and standards to ensure quality and safety across the industry.
2. Collaborative Growth: Emphasis on manufacturers working together on research, development, and industry advancement rather than operating in isolation.
3. Long-term Vision: Focus on sustainable growth with specific goals like Olympic inclusion and international standardization.
4. Consumer Protection: Strong emphasis on transparency and ethical practices in marketing and product development.
5. Industry Innovation: Commitment to advancing the sport through collaborative research and development efforts.

The interview concludes with a call to action for manufacturers to join PIMA and actively participate in shaping the sport's future, highlighting the critical role of industry collaboration in pickleball's continued growth and success.

The Quiet Revolution in Pickleball: How Manufacturers Are Reshaping the Sport's Future

Industry Leaders Unite to Form Groundbreaking Association Amid Rapid Growth

In the fast-paced world of pickleball, where rapid growth has outpaced infrastructure, a significant shift is taking place behind the scenes. Tom Barnes, co-founder of industry leader Selkirk Sport, is spearheading an initiative that could fundamentally transform how the sport's equipment industry operates and evolves.

The formation of the Pickleball Industry Manufacturers Association (PIMA) represents more than just another industry group—it signals a mature response to growing pains that have plagued America's fastest-growing sport. With manufacturers historically operating in isolation, this unprecedented collaboration aims to address critical issues from equipment standards to Olympic aspirations.

A New Framework for Industry Ethics

At the heart of PIMA's mission lies a robust code of ethics that could serve as a blueprint for other emerging sports industries. "This isn't about creating a punitive wing that goes around smacking people," Barnes explains. "It's about establishing clear standards that benefit everyone—manufacturers, players, and the sport itself."

The proposed ethical framework emphasizes fair competition driven by merit rather than market manipulation. It's a departure from traditional industry associations that often prioritize profit over progress. PIMA's approach includes mechanisms for addressing non-compliance through collective action, marking a significant shift from the current fragmented enforcement landscape.

Beyond Competition: Collaborative Innovation

Perhaps most striking is PIMA's vision for collaborative research and development. Barnes envisions manufacturers pooling resources to tackle common challenges, from investigating tennis elbow in pickleball players to establishing unified testing standards. This cooperative approach to innovation represents a remarkable departure from the typically secretive world of sports equipment manufacturing.

"We could all fund research together," Barnes suggests, "whether it's pure invention or stepping up compliance standards." This collaborative model could accelerate innovation while ensuring safety and quality across the industry.

The Olympic Dream

Behind PIMA's formation lies an ambitious goal: securing pickleball's place in the Olympic Games. Barnes highlights how current industry fragmentation, particularly in international standards and governance, poses a significant barrier to Olympic inclusion. The association's emphasis on standardization and ethical governance directly addresses International Olympic Committee requirements.

"Before we die, we want to see pickleball in the Olympics," Barnes shares, acknowledging this goal is at least 12 years away. "But if we don't address these fundamental issues now, it won't happen."

A Critical Moment

The timing of PIMA's formation appears crucial. As pickleball continues its explosive growth, the industry faces increasing challenges from counterfeit products, divergent standards, and fragmented international development. Barnes warns that without coordinated action, the sport risks following the path of racquetball—a cautionary tale of rapid rise followed by decline.

The association's focus on transparency and consumer protection represents a mature approach to industry governance. By requiring clear and accurate consumer-facing information about products and certifications, PIMA aims to build trust while protecting the sport's long-term interests.

Looking Forward

As PIMA prepares for its official launch, the initiative represents more than just industry cooperation—it signals pickleball's evolution from a recreational phenomenon to a sophisticated global sport. The association's success could provide a template for other emerging sports facing similar growing pains.

Barnes's closing call to action for manufacturers to join PIMA reflects the urgency of the moment: "Let's build the future of the sport together." In an era where sports often struggle with commercialization versus integrity, PIMA's approach might just offer a sustainable path forward.

Summary

The formation of PIMA represents a watershed moment in pickleball's development, addressing critical issues of standardization, innovation, and ethical governance. The association's comprehensive approach—combining practical standards with ambitious goals like Olympic inclusion—demonstrates the industry's maturation.

Key elements of this transformation include:

• Establishment of clear ethical guidelines and enforcement mechanisms
• Commitment to collaborative research and development
• Focus on international standardization and Olympic aspirations
• Enhanced consumer protection through transparency requirements
• United approach to tackling industry-wide challenges

This initiative could serve as a model for other emerging sports industries, demonstrating how manufacturers can work together to ensure sustainable growth while maintaining competitive innovation. As pickleball continues its remarkable expansion, PIMA's success or failure could determine whether the sport achieves its full potential on the global stage.

Part 4 1:27:10 - PIMA's January Agenda: Top priorities when it officially forms. 1:49:39 - Building the Future Together: A call to action for the sport's growth.

The Drama of Pro Paddle Testing with Tom Barnes from Selkirk (Part 3)

 

Pickleball Studio Podcast: Industry Reform and the Formation of PIMA

A Deep Dive with Selkirk's Tom Barnes on Manufacturing Unity and Industry Solutions

In this third segment of the Pickleball Studio Podcast, host Chris Olson continues his in-depth conversation with Tom Barnes from Selkirk Sport. The discussion focuses on the formation of the Pickleball Equipment Manufacturers Association (PIMA) and the current state of professional pickleball governance.

[1:02:11] Standing Up and Taking a Stand

Chris: I feel like all of it just comes down to people having to make a stand at some point. Everyone seems sick of it, even the news coverage people.

Tom: There's a lot of rumor around that isn't true, but there's also stuff that sounds like conspiracy theories that are actually happening. It's a big deal.

Summary: The discussion highlights the growing frustration within the pickleball community regarding the current state of affairs, with both true and false information circulating.

[1:02:49] The Current Chaos in the Industry

Chris: What's your take on the current state of the industry?

Tom: We're an early industry going through growing pains, so some mess is expected. The problem is there are very easy mechanisms and approaches to mitigate these problems. The big issue is that some entities want money and will do anything to get it, regardless of who has to pay or how much damage it causes to the industry.

Summary: Barnes acknowledges the industry's growing pains while emphasizing that many current problems could be easily addressed if not for certain entities' aggressive pursuit of profit.

[1:03:24] The Future of the PPA Tour

Chris: What do you feel like the future of the tour is? There seems to be so much skepticism around pro pickleball.

Tom: I won't claim to be an expert on the tour. The major problem is that organizations like PPA/MLP built their entire strategy around viewership, but they're not getting the viewership they expected. Pickleball is really fun to play but not that fun to watch for most people.

Summary: The discussion reveals concerns about the sustainability of professional pickleball tours due to lower-than-expected viewership numbers.

[1:06:11] Evaluating Brand ROI

Chris: Even some of the brands advertising on the tour - their ROI cannot possibly be there.

Tom: It used to be great ROI in the early days, especially for brands trying to get that foothold. But it's getting extremely expensive really fast, and there's no way they don't keep that curve parabolic.

Summary: Both host and guest express skepticism about the current return on investment for brands advertising in professional pickleball.

[1:06:55] Proposing a Solution

Tom: The manufacturers started talking to each other after my technical letter went out. This led to conversations about forming a trade association. We conducted polls, and 100% of manufacturers supported organizing, with 95% supporting forming a legal entity.

Summary: Barnes outlines how manufacturers began unifying and working toward forming an official trade organization.

[1:14:34] Defining "Creating Value"

Chris: How do you define what it means to create value as a manufacturer?

Tom: We need to set it up legally, but right now we know the current members add value inherently. We're trying to include people that actually add value to the industry versus just creating a brand that no one wants and putting their name on it.

Summary: The discussion explores the criteria for membership in PIMA, focusing on meaningful contribution to the industry.

[1:15:18] Joining PIMA

Chris: How does joining work? Is there a fee?

Tom: Right now, it's basically that everyone largely agrees they should be a part of this. It's meant to include every pickle ball equipment manufacturer that adds value and wants to be part of the conversation.

Summary: Barnes explains the current informal membership process while noting that formal structures are being developed.

[1:17:00] The Goal of PIMA

Tom: The fundamental goal is bringing up the industry as a whole because we know that if the tide rises, so do all boats. We want to do what's right for the industry from manufacturers' and customers' perspectives.

Summary: PIMA's mission focuses on collective industry improvement and ethical business practices.

[1:19:30] Governance Issues

Tom: The vast majority of issues related to the industry must be about the governing bodies. We need to address governance as a whole - it's an issue from the technical side, the implementation side, and the ethical side.

Summary: The discussion highlights governance as a critical issue requiring immediate attention and reform.

In-Depth Summary

The conversation reveals a pivotal moment in the pickleball industry's development, with the formation of PIMA representing a unified response to various challenges facing manufacturers and the sport as a whole. Tom Barnes articulates a vision for industry-wide cooperation and transparency, while identifying key issues including inadequate governance, questionable ROI in professional tours, and the need for standardized testing and communication protocols. The formation of PIMA represents a significant step toward addressing these challenges through collective action and democratic decision-making processes. The discussion emphasizes the importance of creating value, maintaining transparency, and establishing clear governance structures to support the industry's healthy growth and development.

Part 3

1:02:11 - Standing Up and Taking a Stand: The high school drama of "he said, she said" and why people are fed up. 1:02:49 - The Current Chaos in the Industry: Examining the mess we're in. 2:03:24 - The Future of the PPA Tour: What lies ahead? 1:06:11 - Evaluating Brand ROI: Is it worth it? 1:06:55 - Proposing a Solution: Steps toward improvement. 1:14:34 - Defining "Creating Value": What does it mean in this context? 1:15:18 - Joining PIMA: How can people get involved? 1:17:00 - The Goal of PIMA: What outcomes are we striving for? 1:19:30 - Governance Issues: Why governing bodies are a widespread problem.

Pickleball's Manufacturing Giants Unite: A Watershed Moment for Sport's Future

Industry Leaders Form Alliance Amid Growing Concerns Over Governance and Sustainability

In a significant development that could reshape the landscape of America's fastest-growing sport, pickleball equipment manufacturers are taking unprecedented steps to address mounting industry challenges. Led by Tom Barnes of Selkirk Sport, a coalition of manufacturers is forming the Pickleball Equipment Manufacturers Association (PIMA), marking a pivotal moment in the sport's evolution from grassroots phenomenon to professional enterprise.

Industry at a Crossroads

The formation of PIMA comes at a critical juncture for pickleball. Despite the sport's explosive growth, professional tours are struggling with viewership, manufacturers are grappling with inconsistent equipment standards, and questions about governance and transparency loom large. "We're an early industry going through growing pains," Barnes acknowledges, "but there are very easy mechanisms and approaches to mitigate these problems."

The Viewership Conundrum

Perhaps most telling is the stark reality facing professional pickleball tours. The PPA and Major League Pickleball built their business models around television viewership, but the numbers aren't materializing as expected. "Pickleball is really fun to play but not that fun to watch," Barnes notes, highlighting a fundamental challenge for the sport's professional aspirations. This disconnect has created a ripple effect, impacting everything from sponsorship values to long-term sustainability.

A Crisis of Confidence

The industry's challenges extend beyond viewership. Manufacturers report growing concerns about regulatory capture - a phenomenon where those meant to be regulated become the rule makers. This issue, which contributed to racquetball's decline from its peak, has become a pressing concern in pickleball. Technical standards for equipment testing have come under scrutiny, with some tests reportedly "hundreds of percents out of spec."

The PIMA Solution

In response to these challenges, PIMA represents a remarkable consensus among manufacturers. In initial polling, 100% of manufacturers supported organizing, with 95% favoring the formation of a legal entity. The association aims to be democratic, transparent, and focused on evidence-based decision-making.

A New Path Forward

PIMA's formation signals a shift toward collective problem-solving. The association plans to prioritize issues based on member consensus, with governance and technical standards at the top of the agenda. "If the tide rises, so do all boats," Barnes explains, emphasizing PIMA's commitment to industry-wide improvement.

Communication Bridge

One of PIMA's key objectives is to improve communication between manufacturers and governing bodies. With hundreds of manufacturers in the market, governing bodies like USA Pickleball lack the administrative capacity to effectively manage individual relationships. PIMA aims to serve as a crucial intermediary, streamlining communication and ensuring consistency in standards implementation.

Analysis

The formation of PIMA represents more than just industry cooperation - it's a recognition that pickleball's future depends on addressing fundamental challenges in governance, standardization, and professional development. The unanimous support for the association suggests manufacturers see these issues as existential threats to the sport's continued growth.

The timing is particularly significant. As pickleball continues its rapid expansion, the need for coherent industry standards and effective governance becomes increasingly critical. PIMA's emergence suggests a maturing industry taking control of its destiny, rather than leaving it to chance or external forces.

However, questions remain. The association's ability to influence existing governing bodies, its impact on professional tours, and its capacity to maintain unity among competitors will ultimately determine its effectiveness. What's clear is that pickleball's manufacturing sector is no longer content to watch from the sidelines as the sport's future hangs in the balance.

In-Depth Summary

The formation of PIMA marks a watershed moment in pickleball's development, reflecting both the sport's remarkable growth and its current challenges. The unprecedented unity among manufacturers suggests an industry recognizing the need for collective action to address issues ranging from technical standards to professional tour sustainability. While the immediate focus appears to be on governance and standardization, the broader implications for the sport's future are significant. As pickleball continues its evolution from recreational activity to professional sport, PIMA's success or failure could well determine whether the sport can maintain its momentum while building a sustainable foundation for future growth. The initiative represents a proactive approach to industry challenges, but its ultimate impact will depend on its ability to implement meaningful reforms while maintaining the democratic, transparent principles upon which it is being founded.

The Drama of Pro Paddle Testing with Tom Barnes from Selkirk (Part 2)

 

The State of Professional Pickleball: A Candid Discussion with Selkirk's Tom Barnes

Addressing Industry Challenges and Governance Issues in Professional Pickleball

In this revealing interview on the Pickleball Studio Podcast, host Chris Olson sits down with Tom Barnes from Selkirk Sports to discuss the current challenges facing professional pickleball, particularly regarding equipment testing, governance, and industry relationships.

[33:48] Many Companies Are Unhappy

Q: What's your response to Connor's letter stating that only a small minority of paddle companies are resisting changes?

A: That statement is extremely misleading. The vast majority of brands are actually resisting these changes. When I sent out my technical letter, many relevant big brands reached out to me saying they felt the same way. I had great engineers and technical people come out in support. The reality is that the large majority of companies are resisting this, not a small minority as claimed.

Q: How have other brands responded to you about this?

A: Many brands reached out to me privately after my technical letter. It provided a reality check that I wasn't alone in feeling this way. The technical incompetence and issues raised resonated with many manufacturers.

Summary: The segment reveals significant industry-wide resistance to recent changes, contradicting claims that only a small minority of companies oppose the new measures.

[36:07] Lack of Accountability

Q: What are the main issues you're seeing with accountability?

A: There's a complete lack of accountability. They make huge mistakes and never apologize, especially not publicly. In their letter they say "accountability is non-negotiable," but they refuse to be held accountable themselves and haven't even transparently disclosed their testing standards.

Q: How does this affect manufacturers?

A: They demand accountability and transparency from us but provide none in return. When we ask basic questions, they lash out. They're asking for money and accountability from manufacturers while not being transparent themselves.

Summary: The discussion highlights a significant disconnect between stated principles of accountability and actual practices in professional pickleball governance.

[48:39] The Third Meeting

Q: Can you describe what happened in the third advisory committee meeting?

A: It was an online video call where they had everyone on mute. During the Q&A section, they wouldn't unmute us. I had polling data from manufacturers I wanted to present, but they refused to let us speak. They said we'd "deal with this offline" despite this being an advisory committee meeting.

Q: How does this compare to their public statements?

A: They claim they're "working closely with the paddle manufacturing advisory committee," but we're not even allowed to speak during meetings. It's just a presentation to us, and they clearly don't listen to anything we have to say.

Summary: The segment exposes a significant disparity between public claims of collaboration and the actual treatment of manufacturing partners in committee meetings.

[57:38] Contract They Didn't Want

Q: What's the issue with the marketing license contract?

A: They're leveraging our name in places we don't want it. We never asked for the $50,000 marketing license that gives us nothing in return. Yet in their letter, they list us as having a "contract out or verbal commitment" when we never wanted it in the first place.

Q: How many other brands are in a similar situation?

A: Seven out of about twelve or thirteen brands have said they don't want to be on this list. Multiple brands are unable to speak out due to existing deals or external investors.

Summary: This section reveals concerns about misrepresentation and unwanted contractual obligations being imposed on manufacturers.

In-Depth Summary:

The interview exposes significant tensions between paddle manufacturers and professional pickleball governance. Key issues include misleading public statements about industry support, lack of accountability and transparency, suppression of manufacturer input in advisory meetings, and unwanted contractual obligations. Tom Barnes presents a picture of an industry at a critical juncture, with manufacturers increasingly frustrated by governance practices that appear to prioritize short-term financial gains over sustainable industry growth. The discussion suggests a growing rift between manufacturers and governing bodies that could have significant implications for the future of professional pickleball.

Crisis in Professional Pickleball: Manufacturing Giants Push Back Against Tour Demands

Selkirk Sports Executive Reveals Deep Industry Fractures in Exclusive Interview

In what could signal a pivotal moment for professional pickleball, leading manufacturers are mounting unprecedented resistance against what they describe as overreaching demands and opaque governance from professional tours. Tom Barnes, a key executive at Selkirk Sports, one of pickleball's most prominent equipment manufacturers, has pulled back the curtain on widespread industry dissatisfaction that threatens to reshape the professional game's landscape.

Industry Rebellion Brewing

Contrary to public statements suggesting broad manufacturer support for recent changes in professional pickleball, Barnes reveals a stark reality: the majority of paddle manufacturers are actively resisting new requirements. "When I published my technical letter, countless relevant brands reached out expressing the same concerns," Barnes disclosed. This revelation directly contradicts recent tour communications claiming only "a small minority" of companies oppose the changes.

The resistance appears to stem not from reluctance to adapt but from what manufacturers describe as logistically impossible demands and unclear standards. "It takes nine months to totally change how we build product, and that's fast for us. Other companies say two years," Barnes explained, highlighting the disconnect between tour expectations and manufacturing realities.

Governance Under Scrutiny

Perhaps most concerning is the emerging pattern of what Barnes characterizes as "systemic" issues in tour governance. Despite public claims of close collaboration with manufacturers through an advisory committee, the reality appears starkly different. During a recent virtual committee meeting, manufacturers were prevented from speaking during the designated Q&A session, remaining muted throughout—a striking contradiction to the tour's claims of "working closely" with equipment makers.

This incident appears to be part of a broader pattern of what Barnes describes as "death by a thousand cuts," where manufacturers face increasing demands while their input is systematically ignored. "They'll pull whatever lever they want to milk whatever money out of whoever, regardless of how forced it is," Barnes stated, pointing to a $50,000 marketing license requirement that many manufacturers never requested.

Financial Pressures Mount

The financial dynamics underlying these tensions reveal deeper concerns about the professional game's sustainability. Barnes questioned the tour's business model, which heavily emphasizes television viewership that may not justify current investment levels. "They think they're at like we're a million dollars a minute company," Barnes noted, suggesting a dangerous disconnect between revenue expectations and market realities.

Industry Unity Emerging

Perhaps most significantly, Barnes revealed the formation of a new manufacturing industry group called Puma, suggesting a coordinated response may be imminent. "This isn't just me saying this," Barnes emphasized. "This is the manufacturing industry saying this, and I mean that by a majority of the people and the vast majority of the revenue."

The situation appears to be reaching a breaking point. Seven out of approximately thirteen major brands have expressed opposition to current tour requirements, with several others privately supportive but constrained by existing agreements or investor concerns from speaking out.

Looking Ahead

The emerging crisis poses existential questions for professional pickleball's future. With manufacturers increasingly unified in their opposition to current governance practices, the sport faces a potential schism that could reshape its professional landscape. "This has been years of frustration," Barnes noted. "It's all come to a head at this point."

Analysis

This moment represents more than a typical industry dispute; it signals a fundamental breakdown in the relationship between professional pickleball's governing bodies and the manufacturers who supply its essential equipment. The tour's apparent prioritization of short-term revenue over sustainable industry growth has created what many see as an untenable situation.

The formation of an industry group suggests manufacturers are moving beyond individual resistance to collective action. This development, combined with the breadth of manufacturer opposition revealed in Barnes's interview, indicates professional pickleball may be approaching a watershed moment that could fundamentally alter its trajectory.

For a sport that has experienced meteoric growth, these internal fractures pose significant risks. The challenge ahead will be finding a path forward that balances the legitimate needs of professional tours with the practical constraints and concerns of manufacturers—a balance that, according to industry leaders like Barnes, remains elusive under current governance approaches.

As professional pickleball navigates this crucial period, the resolution of these tensions may well determine whether the sport can maintain its growth trajectory or whether internal industry conflicts will impede its progress toward mainstream acceptance.

The Drama of Pro Paddle Testing with Tom Barnes from Selkirk (Part 1)

 

The UPA-A Drama: A Deep Dive with Tom Barn

Co-owner and Head of Engineering at Selkirk Sports Discusses Industry Concerns

In this exclusive interview with Pickleball Studio's Chris Olson, Tom Barn, co-owner and head of engineering at Selkirk Sports, addresses the recent controversies surrounding The United Pickleball Association Of American (UPA-A) and their paddle testing protocols. The interview provides an insider's perspective on the challenges facing paddle manufacturers and the broader pickleball industry. (Part 1)

0:00 - Intro 

Chris: This interview was recorded just before Christmas Eve, after Tom texted me and flew out specifically to discuss these issues. The total recording time was about 4 hours, making it the longest episode ever recorded. The conversation covers both the UPA-A drama and paddle manufacturing, though we're splitting these into two separate parts.

Summary: The interview was hastily arranged but deemed important enough for Tom to travel specifically for this discussion, indicating the urgency of the issues at hand.

2:17 - What was the goal of the reprieve letter? 

Q: What was the main objective of the recent letter sent to UPA-A?
A: The primary goal was to request a one-year delay in testing implementation. The letter, which wasn't written by me alone but was a collaborative effort from multiple manufacturers, aimed to address the concerns of more than half of the manufacturers by revenue.

Q: Why do you feel a delay is necessary?
A: We had to submit paddles by the end of November to be guaranteed use in the next event, either through the provisional or interim pipeline. We submitted paddles before the deadline but haven't received any feedback, and with Masters coming up in about 10 days, this creates significant logistical challenges.

Summary: The reprieve letter called for a one-year delay in implementation due to concerns about rushed timelines and lack of communication from UPA-A.

11:34 - Phone call with manufacturers 
Q: What feedback did you receive from other manufacturers?
A: I organized a video call with about 20 manufacturers, representing 70-80% of pickleball revenue. Through anonymous polling, about 95% said they weren't happy with UPA-A's direction and felt forced to submit paddles for testing.

Q: Why do manufacturers feel forced?
A: We're contractually obligated to provide paddles to our pro players. With UPA-A's new mechanisms, we must submit paddles or risk breaking these contractual obligations. The compressed timeline makes it impossible to adjust contracts appropriately.

Summary: The vast majority of manufacturers are unhappy with the current situation and feel coerced into participating in UPA-A's testing program.

19:05 - The new random fees popping up 
Q: What financial concerns are manufacturers facing?
A: Multiple new fees are being introduced, including certification fees, marketing licensing fees, and late fees. For example, I was charged a $20,000 late fee, and there are additional fees like a $50,000 charge to allow UPA-A-approved paddles to be played with.

Q: How does this affect smaller manufacturers?
A: While larger companies like us can absorb these costs without raising product prices, these mechanisms seem specifically designed to make it difficult for smaller and medium-sized brands to compete.

Summary: Manufacturers are facing escalating and seemingly arbitrary fees that disproportionately affect smaller companies in the industry.

26:12 - Everything is a moving target 
Q: How is the constantly changing situation affecting manufacturers?
A: Rules and requirements change frequently, sometimes the night before or during tournaments. There's a lack of clear communication about standards, and different representatives give conflicting information. This creates confusion not only for manufacturers but also for players and the general public.

Q: How does this affect the amateur market?
A: While UPA-A claims their standards only affect the pro game, their certification stamps are appearing on paddles sold to amateur players, creating market confusion about what these certifications mean.

Summary: The lack of consistency and clear communication is creating widespread confusion in both professional and amateur markets.

In-Depth Summary

The interview reveals deep-seated issues within the pickleball industry's governing bodies and certification processes. Key concerns include:

• Rushed implementation of testing protocols without adequate manufacturer input
• Lack of transparency in testing methods and standards
• Escalating and seemingly arbitrary fees
• Confusion between pro and amateur markets
• Poor communication and constantly changing requirements
• Potential negative impact on smaller manufacturers

These issues point to a broader crisis in the industry's governance and the need for more structured, transparent, and collaborative approaches to paddle certification and industry standards. 

Crisis in the Courts: Pickleball's Growing Pains Expose Industry Rifts

Leading Manufacturer Challenges UPA-A's Controversial Testing Protocols

In a revealing interview that signals deepening tensions within America's fastest-growing sport, Tom Barn, co-owner and head of engineering at Selkirk Sports, has pulled back the curtain on what industry insiders are calling a crisis of governance in professional pickleball. The controversy centers around the United Pickleball Association of America's (UPA-A) new paddle testing protocols and certification requirements, which manufacturers claim are being rushed through without proper industry consultation or transparency.

A Call for Pause

At the heart of the dispute is a recent letter, co-signed by manufacturers representing more than half of the industry's revenue, requesting a one-year delay in implementing UPA-A's new testing protocols. "We're being asked to submit paddles into a black box," says Barn, highlighting the industry's frustration with what he describes as an opaque process. With major tournaments looming, manufacturers find themselves in the precarious position of submitting equipment for approval without understanding the testing criteria or standards they're expected to meet.

Industry Unity in Opposition

In an unprecedented show of solidarity, a recent poll of major manufacturers revealed that 95% oppose UPA-A's current direction. This statistic becomes more significant when considering that the participating companies represent approximately 75% of the industry's revenue. The unity among competitors underscores the severity of the situation, as manufacturers large and small voice concerns about what they perceive as forced compliance with unclear standards.

Financial Barriers and Market Access

The new certification system introduces substantial financial hurdles that many fear will reshape the competitive landscape. With fees ranging from $20,000 for late submissions to $50,000 for paddle approval, smaller manufacturers face what some describe as insurmountable barriers to entry. "While we can absorb these costs without raising our prices, many smaller brands simply can't," Barn explains, suggesting that the new system could effectively consolidate the market among a handful of larger manufacturers.

Regulatory Confusion

Perhaps most concerning is the growing confusion between professional and amateur markets. Despite UPA-A's insistence that their standards apply only to professional play, certified paddles are already appearing in amateur retail channels, creating what Barn calls "market confusion." This situation raises questions about the broader implications of UPA-A's regulations and their impact on the sport's grassroots development.

Moving Targets and Market Stability

The constant flux in rules and requirements has created an unstable environment for manufacturers, with some changes being announced mere hours before major tournaments. This volatility not only affects manufacturing and distribution but also impacts professional players who rely on specific equipment for their livelihood. The situation has created what one industry insider describes as "a perfect storm of uncertainty."

In-Depth Analysis

The current crisis in pickleball equipment certification reveals deeper issues within the sport's rapidly evolving professional infrastructure. As pickleball continues its explosive growth, the tension between maintaining equipment standards and fostering industry innovation has reached a critical point. The controversy surrounding UPA-A's testing protocols highlights several key concerns:

1. Governance Structure: Questions about the appropriate balance between regulation and industry input in a rapidly growing sport.
2. Market Access: Concerns about whether new certification requirements will create artificial barriers to entry for smaller manufacturers.
3. Industry Standards: The need for transparent, scientifically-based testing protocols that serve both professional and amateur markets.
4. Communication: The critical importance of clear, consistent communication between governing bodies and industry stakeholders.

As pickleball approaches a crucial juncture in its evolution from recreational pastime to professional sport, the resolution of these issues may well determine the future landscape of the industry. The coming months will likely prove decisive as manufacturers and governing bodies wrestle with these fundamental questions of governance, access, and standardization in what has become one of America's fastest-growing sports.

JOOLA Paddle Controversy Sparks Major Equipment Overhaul in Pickleball

 

Following Certification Scandal, USA Pickleball Introduces Stricter Testing Standards

In a year marked by equipment controversies, USA Pickleball has announced sweeping changes to its paddle testing standards, introducing new measures to combat what insiders call the "trampoline effect" while continuing to grapple with the fallout from the JOOLA certification scandal that rocked the sport earlier this year.

The JOOLA Scandal

The turmoil began in May 2024 when JOOLA, one of pickleball's leading manufacturers, admitted to submitting incorrect paddles for certification in November 2023. This admission led to the immediate de-listing of over 16 paddle models, including signature equipment from the sport's biggest stars such as Ben Johns and Tyson McGuffin. When JOOLA attempted to rectify the situation with new submissions, these paddles also failed to meet USA Pickleball's rigorous testing standards.

New Testing Standards Emerge

In response to growing concerns about equipment integrity, USA Pickleball announced on December 27, 2024, the implementation of an enhanced testing standard called PBCoR (Paddle/Ball Coefficient of Restitution). This new measure specifically targets the "trampoline effect" - a phenomenon where paddle surfaces deform and spring back, potentially giving players an unfair advantage through increased ball speed and force.

Broader Impact on Equipment

The new standards have already claimed their first casualties. Seven additional models from major manufacturers including JOOLA, Gearbox, and ProKennex have been identified as exceeding the new testing standards. These paddles will be permitted in sanctioned tournament play only until July 1, 2025, providing what USA Pickleball calls a "balanced adjustment period" for both industry and players.

Industry Response and Adaptation

The phased transition approach represents a marked difference from the immediate de-listing that characterized the JOOLA incident. The organization appears to have learned from that experience, now working more collaboratively with equipment manufacturers to implement these stricter standards while minimizing disruption to the sport.

Summary

The pickleball equipment landscape has undergone seismic shifts in 2024, beginning with the JOOLA certification scandal and culminating in the introduction of new, more stringent testing standards. The PBCoR standard represents USA Pickleball's most significant attempt yet to regulate equipment performance and maintain competitive balance in the sport.

The organization's dual approach - addressing immediate certification violations while implementing longer-term standards - reflects the growing sophistication of pickleball's governing body. The contrast between the immediate de-listing of JOOLA's paddles in May and the measured, phased implementation of new standards announced in December demonstrates an evolution in USA Pickleball's regulatory approach.

As the sport continues its explosive growth, these developments suggest a future where equipment regulations will play an increasingly crucial role in maintaining pickleball's integrity. The success of these new measures, particularly the PBCoR standard, could set important precedents for how emerging sports handle the delicate balance between technological innovation and competitive fairness.

For players and manufacturers alike, 2024 will be remembered as the year that transformed pickleball's equipment landscape, ushering in an era of stricter oversight and more rigorous standards. The real test will come in 2025, as the July 1 deadline approaches and the industry adapts to these new realities.

Pro Pickleball Q&A: Future of Pickleball and Strategy

 

Pro Pickleball Insights: Jack Munro Answers Fan Questions

From Doubles Dynamics to Collegiate Pickleball, Jack Shares His Perspective

Jack Munro, a professional pickleball player, takes the time to answer fan-submitted questions in this engaging Q&A session. From discussing green flags in a doubles partner to speculating about the future of collegiate pickleball, Jack dives into topics that every aspiring and experienced pickleball player will find insightful. Let’s get into the conversation!

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Q1: Right, who’s the worst doubles partner you’ve played with? (0:00)
"That’s a tough one. I think I’ll take the high road and skip this one—no names!"

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Q2: What are some green flags in a doubles partner? (0:12)
"Green flags for me are all about communication and flexibility. You need someone who can adjust strategies on the fly. Pro-level games are dynamic, and if something isn’t working—like poaching or banging—you need to regroup and figure out a new approach.

Also, a good partner understands your cues. If you miss a few shots and glance down at your paddle, they should know it’s time to step up or call a timeout. It’s about having that shared intuition and reducing stress for each other on the court.

Another big one is experience—partners who’ve spent enough time with you to read your mind mid-match. They know when to take over a shot or when to let you regain confidence without even needing to discuss it."

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Q3: Will pickleball become a collegiate sport? (2:31)
"Great question! I’m currently running the club at UT Austin, and while I’d love to say it’ll happen in two years, I think it’s more realistically on a five-year NCAA timeline.

Right now, we’re self-funded. My goal is to secure permanent courts on campus and get official school sponsorship. There are plenty of collegiate tours—DUPR, APP, PPA, and NCPA—but the sport needs one central entity like the NCAA to take it to the next level.

Once it’s recognized, it’ll bring the legitimacy and resources we need. Until then, players like us will keep pushing for it. I’m committed to doing my part even after I graduate."

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Q4: Should players develop an offensive or defensive game? (4:16)
"Offensive all the way! A good offensive game creates opportunities and upsets, especially against top-tier teams. Defensive play used to be more effective, but the game has evolved.

Now, it’s all about speeding up the play, ripping serves, driving shots, and putting pressure on opponents. Even at the kitchen line, aggressive play—like taking low balls out of the air—gives you the edge.

Slices and defensive shots are becoming outdated. Most players now use semi-Eastern grips to roll dinks and attack more effectively. So if you’re developing your game, lean into offense. It’s the future of pickleball."

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Q5: Should an aspiring pro build a left-side or right-side game? (6:33)
"For right-handed players, I’d suggest focusing on a right-side game first. It’s easier to master and helps you climb the ranks quickly. You only need a good roll forehand, backhand counter, and understanding of a few patterns to be effective.

Left-side play, on the other hand, is more demanding. You cover more of the court and need a broader skillset—like advanced shot-making and strategic depth. It’s definitely harder to build a high ceiling as a left-side player, but once you do, it’s incredibly rewarding."

Breaking News: MAJOR companies are BOYCOTTING the UPA-A...

 

The UPA-A’s Paddle Certification Fee Hike: A Threat to Pickleball's Growth or a Necessary Evolution?

Exploring the Impacts of Rising Certification Costs on Manufacturers, Players, and the Future of Pickleball

Introduction

Pickleball, once a backyard pastime, has grown into a global phenomenon, boasting millions of players and a thriving professional circuit. Central to this growth has been innovation in paddle technology, driven by a competitive market of manufacturers striving to meet the sport's evolving demands.

However, the United Pickleball Association of America (UPA-A), the governing body overseeing the Professional Pickleball Association (PPA) Tour and Major League Pickleball (MLP), has announced sweeping changes to its paddle certification process. Beginning in 2025, manufacturers will face substantial fee increases, including a $20,000 annual certification fee, $5,000 per paddle model, and $1,000 per variation.

These fees, designed to ensure compliance with new spin and deflection standards, have sparked heated debate. Critics argue the changes could stifle competition, limit innovation, and disadvantage smaller manufacturers, while proponents see them as a step toward ensuring fairness and consistency in professional play.

This article delves into the complexities of the UPA-A’s decision, analyzing its potential impact on manufacturers, players, and the broader pickleball community. Are these changes a necessary evolution for a growing sport, or do they risk undermining the diversity and accessibility that have made pickleball so beloved?

Background: The Role of Paddle Certification

Paddle certification has always been an essential component of professional pickleball, ensuring that equipment adheres to standardized rules. The UPA-A’s testing process evaluates paddles for spin potential, deflection, and dimensions, striving to maintain an equitable playing field. However, as technology advances, some paddles have pushed the limits of these regulations, prompting concerns about fairness and the integrity of competition.

The new certification process aims to address these concerns, introducing stricter testing protocols and updated performance benchmarks. According to the UPA-A, these changes will “foster a level playing field and enhance player confidence in the equipment used at all levels of play.” Yet, the significant increase in fees has drawn criticism for potentially creating barriers to entry in an already competitive market.

Impact on Manufacturers

The most immediate effect of the fee hike will be felt by paddle manufacturers. Larger companies with robust financial resources may absorb these costs without much difficulty, but smaller manufacturers and startups could face serious challenges. For these businesses, certification fees could account for a significant portion of their operating budget, potentially forcing them to raise prices or limit their product offerings.

Some manufacturers fear that the increased costs will discourage innovation, as the financial risks associated with developing and certifying new paddle designs become more prohibitive. This could result in a less dynamic market, dominated by a few major players who can afford the new fees. Smaller companies that have historically driven innovation may be squeezed out, ultimately limiting options for consumers.

Impact on Players

For players, the ripple effects of the new fees could manifest in several ways. Higher production costs for manufacturers are likely to be passed on to consumers, making paddles more expensive. Recreational players, who are already grappling with rising equipment costs, may find it harder to justify investing in high-end paddles.

Professional players, meanwhile, could face a more standardized but less diverse market. While the UPA-A’s measures are intended to ensure consistency in competition, players might lose access to some of the innovative designs that have helped elevate their game. Additionally, the increased financial pressure on smaller manufacturers could mean fewer sponsorship opportunities for aspiring professionals, further stratifying the sport.

Broader Implications for the Sport

The UPA-A’s decision reflects the growing pains of a sport transitioning from niche pastime to mainstream sensation. As pickleball’s popularity continues to surge, the need for standardized rules and regulations becomes more pressing. However, the manner in which these changes are implemented will shape the future of the sport—for better or worse.

Proponents of the fee hike argue that a stricter certification process is necessary to preserve the integrity of professional play. They contend that the new system will deter manufacturers from creating paddles that exploit loopholes in existing regulations, ensuring a fairer and more transparent competitive environment.

Critics, however, warn that the changes could undermine pickleball’s accessibility and inclusivity. A sport that has thrived on its low barriers to entry may risk alienating players and manufacturers alike if costs continue to rise. Balancing the need for regulation with the imperative to keep the sport open and affordable will be a critical challenge for the UPA-A in the coming years.

Background on UPA-A's Fee Structure Changes

The UPA-A, the governing body overseeing the Professional Pickleball Association (PPA) Tour and Major League Pickleball (MLP), has announced substantial fee hikes for paddle manufacturers:

• Annual Fees: Manufacturers will be required to pay an annual flat fee of $20,000.

  The Dink Pickleball

• Per Paddle Model Fees: An additional $5,000 will be charged for each paddle model submitted for certification.

  The Dink Pickleball

• Variation Fees: Each variation of a paddle model will incur a $1,000 fee.

  The Dink Pickleball

These fees are intended to cover comprehensive testing to ensure paddles meet the new standards, including spin limits and deflection force requirements.

The Dink Pickleball

Industry Concerns and Potential Impact

The announcement has elicited significant concern within the pickleball community:

• Impact on Small Manufacturers: Smaller paddle companies fear that the steep fees could be prohibitive, potentially driving them out of the market.

  The Dink Pickleball

• Market Dynamics: Critics argue that the fee structure may favor larger manufacturers with greater financial resources, potentially stifling innovation and reducing competition.

  The Dink Pickleball

• Player Implications: There are concerns that reduced competition among manufacturers could lead to higher equipment costs for players and limit access to diverse paddle options.

Current Status and Future Outlook

As of December 2024, the UPA-A is encouraging manufacturers to begin the application process early to ensure compliance with the new standards and avoid increased fees.

The Dink Pickleball

The full impact of these changes will become clearer as manufacturers respond and the 2025 implementation date approaches.

The situation remains dynamic, with ongoing discussions about the implications for the sport's future. Stakeholders are closely monitoring developments to assess how these changes will affect the pickleball landscape.

Conclusion: A Pivotal Moment for Pickleball

The UPA-A’s paddle certification fee hike is a microcosm of the larger tensions facing pickleball as it matures. Striking the right balance between regulation and accessibility will determine whether the sport can sustain its rapid growth without sacrificing the qualities that have made it so popular.

While the fee increases may bring benefits in terms of fairness and consistency, they also risk stifling competition and innovation, disproportionately impacting smaller manufacturers and everyday players. As the pickleball community grapples with these changes, open dialogue and collaborative solutions will be essential to ensuring a vibrant and inclusive future for the sport.

For a more in-depth analysis of the controversy, you may find the following video informative:

2024 PPA Daytona Beach Open: Leigh Waters Is BACK!

 

0:00 Line Call Fight: Matt Wright/AJ Koller vs Mohaned Alhouni & Spencer Smith

3:56 Women's Doubles Leigh Waters / Anna Leigh Waters vs Allyce Jones / Tina Pisnik 9:15 Anna Bright / Jackie Kawamoto vs Kate Fahey / Lea Jansen 10:31 Anna Bright / Jackie Kawamoto vs Jorja Johnson/Tyra Black 13:46 Leigh Waters / Anna Leigh Waters vs Jorja Johnson/Tyra Black 20:23 Women's Singles Dominique Schaefer vs Kaitlyn Christian

24:48 Mixed Doubles Jackie Kawamoto / CJ Klinger vs Allyce Jones / Travis Rettenmaier 26:11 Tina Pisnik / Andrei Daescu vs Allyce Jones / Travis Rettenmaier 31:05 Tina Pisnik / Andrei Daescu vs Dekel Bar/Anna Bright 34:42 Tina Pisnik / Andrei Daescu vs Hayden Patriquin / Jorja Johnson 41:02 Men's Singles Michael Loyd vs Zane Ford 44:53 Federico Staksrud vs Zane Ford 47:40 Men's Doubles Andrei Daescu / CJ Klinger vs Hayden Patriquin / Federico Staksrud 52:22 Andrei Daescu / CJ Klinger vs Pablo Tellez / Dekel Bar

58:08 Hooks Of The Week