CNBC: Ben Johns says he makes $2.5 million a year

 

Professional Pickleball Player Ben Johns’ Remarkable Rise in Earnings and Investments

Source: CNBC Make It

Ben Johns, the top-ranked player in professional pickleball, has seen a meteoric rise in his earnings, marking a significant shift from struggling to make ends meet to now making a staggering $2.5 million solely from pickleball salary this year. This massive increase, up tenfold from his earnings in 2021, reflects the exponential growth of the sport and the lucrative opportunities it now offers to its top players.

Johns, 25, currently holds the No. 1 position in men’s doubles and mixed doubles in the Professional Pickleball Association Tour. With over 120 PPA titles and 21 triple crowns under his belt, Johns has become a dominant force in the sport. His journey from earning a modest $50,000 in 2018 to his current multi-million dollar income showcases the rapid evolution of professional pickleball.

The recent merger of the PPA Tour and Major League Pickleball into the Unified Pickleball Association, backed by a substantial $75 million investment, has fueled further growth and raised player payouts by nearly 250% compared to the previous year. Additionally, planned international expansion, with events scheduled in India, indicates the sport's global ambitions and potential for increased sponsorships and media deals.

Johns’ success extends beyond the court, with lucrative endorsement deals from brands like Joola Pickleball, Jigsaw Health, Pickleball Galaxy, and Life Time Fitness. While the exact figures of these deals remain undisclosed, they contribute significantly to Johns' overall earnings.

Beyond pickleball, Johns is an avid investor, diversifying his portfolio with investments in stocks, startups, and cryptocurrency. His interest in venture capital and money management reflects a proactive approach to securing his financial future.

Johns’ rise to fame has also afforded him unique opportunities, including playing alongside celebrities and CEOs. His ultimate dream remains a match with Tesla CEO Elon Musk, whom he admires greatly.

In essence, Ben Johns’ remarkable success story mirrors the ascent of professional pickleball as a sport, highlighting the financial rewards and investment opportunities it now offers to its top athletes.